I can just imagine the ad team for Nike.
All sitting around a conference room table one day, brainstorming about slogans for their biggest client. They are all talking about fitness and exercise and running and someone makes an off-hand remark… “Why doesn’t everyone just do it?”
And there you have it. Three words that have revolutionized a brand and made Nike a recognized and household name worldwide.
Even with the biggest brand in the world telling us to “Just do it”, so many of us just DON’T.
The problem in our fast-paced, busy, busy world is hidden in that original question…
Why don’t we eat better? Work out more? Go for a walk or a bike ride? Plan out our meals better? Clean out the storage room? Or our inboxes? Or our pantries?